As promised last week, and only three days late (*sheepish grin*), the new Kickstarter campaign for The Gloaming is now live! Before I cancelled the last one (see earlier article for reasons why), I realized that many people were having a hard time getting a handle on the story. The Gloaming is a ghost story, but it’s also science fiction, and approaches the whole idea of ghosts in a more “sciencey,” less magical kind of way. So this time I decided to raise funding to shoot just the first episode, as a kind of “proof of concept” for the series.
If you’ve never pledged to a Kickstarter campaign before, here’s a brief primer. Basically, the idea is founded on the idea of patronage, which in the past generally involved the wealthy funding artists’ work. Sometimes the work would belong to the patron, but frequently did not. The patron would be recognized as a “patron of the arts,” which carried its own kudos in the aristocratic circles of yore. Most patronage from the uber-rich goes to non-profits these days, which leaves most artists struggling to make whatever it is they want to make.
Enter crowdfunding. Now creators have a forum in which to share their idea, its budget, and its goals. People can then pledge toward the goal in return for various rewards, based on how much they pledge. The pledge is just that – an intent. In Kickstarter’s case, you enter the amount and are then transferred to Amazon Bank, which takes your credit card details but does not charge the card. Cards are only charged when the campaign raises ALL of the funds it is seeking. If it fails to reach its goal, then no cards are charged and no money changes hands.
I’ve pledged to 19 Kickstarter campaigns myself, some of which have funded and some not, so I’m familiar with how the system works. As a result, I’ve been a part of bringing new books and films and music into the world that would otherwise never have seen the light of day. It’s a great feeling. The rewards are nice too, but the feeling is better.
The Gloaming is going to take that feeling of being part of something and improve on it. “How?” I hears you ask. Well, everyone who pledges $40 or more becomes a member of the Beta-Team. That means that they will have access to an exclusive page where than can see raw footage, rough edits, and chat with the cast and crew live – while the show is being made. But there’s more to it than that. Beta-Team members are also invited to give their opinions, decide which shot they like best, whether a costume works or doesn’t work – they are real team members.
It’s going to be fun! So please click the link and pledge (no amount is too small – seriously), then share it with everyone you know. Remember – The Gloaming won’t get made unless it fully funds and only you can make it happen.